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One of the great boons that Google had long-reserved specifically for Android users was access to Google Now, the popular artificial intelligence platform that anticipates a person's actions based on contextual information like location or personal data such as e-mails or appointment reminders.
There is, of course, now a watered-down version of Google Now for iOS users. And there are some bifurcated iOS apps that try to replicate the experience, but so far, nothing officially from Apple.
Until now. And it doesn't come on a handset. At the Geneva International Motor Show on Monday, Apple unveiled CarPlay, an integration that ties Apple's mobile operating system into automobiles, allowing for voice-enabled and touch-screen control of things like maps, driving directions, and music. Previously dubbed "iOS in the Car," the service supports third party music apps like Spotify and iHeartRadio, and will be available in cars from manufacturers like Ferrari, Mercedes, and Volvo.
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